Basics Design 02: Layout 2nd Revised Edition

Description

Basics Design 02: Layout (2nd edition) is an updated version of the popular first edition of this book, in which Ambrose and Harris introduce the fundamentals of layout within the field of graphic design. It provides a guide to the effective arrangement of text and image elements within a design scheme, enabling students to learn how to create powerful forms of visual communication in both print and electronic media. This title addresses both practical and esthetic considerations, including the arrangement of graphic elements within a design scheme and what happens when the grid is abandoned. Essential design concepts are explored with illustrative examples taken from contemporary practice. The second edition includes considerable new and revised content from the authors, and it will prove indispensable to anyone wishing to acquire a thorough knowledge of the principles of layout as used in modern design.

CONTENTS:

Introduction. The Basics: What is layout?; Imposition; Working with pages; The golden section. The grid: The symmetrical grid; Symmetrical variations; Asymmetrical grids; Developing the grid; The baseline grid; Cross-alignment; Working without a grid. Elements on a page: Columns and gutters; Images; Alignment; Hyphenation and justification; Hierarchy; Arrangement; Entry points; Pace. Form and function: Dividing the book; Appropriation; Exquisite corpse; Binding. Layout in use: Scale; Indexing; Orientation; Dividing the page; Structure/unstructure; Paper engineering; Passe partout; Juxtaposition. Media: Magazines and brochures; Websites; Moving image; Packaging. Glossary; Exercises; Index and acknowledgements. Contacts. Working with ethics.