Basics Creative Photography: Design Principles

Description

Basics Creative Photography: Design Principles introduces students to the use of design methodology in the creation of photographic images. In an age oversaturated with photographic imagery, this book demonstrates how design awareness can add a new level of depth to your images. It guides students through a comprehensive range of principles traditionally associated with design, including the use of line, shape, colour, space, texture and light, and demonstrates how these can be applied to photography. Basics Creative Photography: Design Principles introduces students to a more considered approach that can add dynamism and impact to photography, whatever the style or genre something that todays editors, curators and publishers are all crying out for.

CONTENTS:

1 – Basic design theory The role of the viewfinder in photography The use of space Positional decisions Case study The ‘rules’ and when to break them Exercise 2 – The elements of design Line Shape or form Space Texture Case study Light Colour Exercise 3 – First design principles
 Pattern Repetition Interruption
 Variety vs unity Case study Rhythm Contrast Exercise 4 – Depth and scale in two dimensions How to use design principles to overcome limitations of the 2-D image Actual depth vs. illusory depth Scale and proportion Case study Absence of scale Abstraction Exercise 5 – Movement and flow Directional forces at play within composition Containment Case study Flow direction Exercise 6 – Emphasis and emotion Point of Interest Focus areas vs areas of defocus Juxtaposition Case study Incongruity Mood and emotion Exercise 7 – Putting it all together Using design principles to powerfully express views and visions Use of symbolism as visual ‘shorthand’ Case study Creative strategies Exercise Conclusion