Basics Graphic Design: Approach and Language

Description

Basics Graphic Design: Approach & Language looks at the initial stages of the design process and the vocabulary used on undergraduate design courses. Students are provided with the knowledge that will enable them to respond to a course and prepare for a career in graphic design. The book begins with an overview of various approaches to graphic design, as well as its inherent language. It goes on to look at methods for generating and developing ideas, research methods, and understanding what is meant by the design brief. The book draws on contemporary and historical sources and concludes with a discussion on the application of the creative idea. Approach & Language is the first title in the Basics Graphic Design series from AVA Publishing. These books cover every aspect of studying a graphic design course. Subjects covered include critical thinking and evaluation, problem solving, the development of project work and the realisation of design practice. Showcasing work from students and practitioners alike, the books provide the student with the tools and inspiration they require to develop their skills in new and emerging technologies, and to become highly motivated and independent individuals with plenty to offer to the design world.

CONTENTS:

1. Idea-generating techniques

 The design toolkit

 Idea mapping

 Exploring and investigating

 Communicating your ideas

 Undertaking research

 Context and history

 2. Expressing ideas on paper

 Using graphic media

 Putting ideas on paper

 Illustrating ideas

 Typology, alphabet and images

 Idea development and implementation

 3. Developing a design vocabulary

 Signs, symbols, pictograms

 Exploring typographic design

 Conveying messages

 Meaning and information

 Development of shape, structure, balance and hierarchy

 Deconstructing visual imagery

 4. Devising experimental solutions

 Producing experimental design ideas

 Exploring type and letter forms

 Conventions and functions

 Contemporary practice

 Using appropriate visuals

 5. Creating a variety of communication ideas

 Demonstrating an understanding of influences

 Tuning into current social and creative attitudes

 Presenting design work

 Using appropriate formats and conventions

 Testing ideas

 6. Investigating and using design applications

 Concept and purpose

 Manipulating images and objects

 Creating and adjusting layouts using a chosen application

 File management and formats

 Letterpress, screen printing and print making

 Adapting ideas for a design application

 Creating a prototype or archetype

 Glossary

 Useful resources