The Fundamentals of Illustration Revised

Description

After a decade of catching up with technology, modern illustration is digitally literate and full of stylistic attitude. Today's illustrators work across a broad range of traditional skills and software and are much in demand. Recognising illustration as a freelance profession, The Fundamentals of Illustration explains best working practices appropriate to all industry sectors, including how to market and promote work effectively. It also includes a useful section on copyright and the legalities of selling work. Accompanied by engaging visuals and examples from the world of professional illustration, The Fundamentals of Illustration offers a unique and comprehensive insight into the world of professional illustration.


Contents:

Introduction: Contents
- How to get the most from this book
- Foreword by George Hardie
- Introduction

Communicating ideas: The blank sheet of paper
- Why ideas?
- The briefing
- Investigation of the subject matter
- Gathering inspiration
- Brainstorming
- Explaining the visual
- Longevity

The medium is the message: The power of the pencil
- Material world
- Art school ethos
- Illustration as a discipline
- A demanding life
- Mixing media
- The digital divide
- The new wave of illustrators

From outcome to outlets: The overview
- Editorial illustration
- Book publishing
- Fashion illustration
- Advertising illustration
- Music industry illustration
- Graphic design studio collaboration
- Self-initiated illustration

Making it happen: Marketing the product and the art of self-promotion
- Portfolios
- The website
- Avenues for self-promotion
- Illustration agency representation
- Presentation techniques

Production: Essential kit
- Studio set-up
- Resources and reference
- Production tips
- Legal tips

Conclusion: Contacts
- Bibliography
- Acknowledgements.