Basics Design: Image Revised Edition

Description

Basics Design: Format represents the physical point of contact with the user; affecting how we receive a design's printed or online information. The book demonstrates how a creative approach to format selection and a careful consideration of presentation space can produce dramatic results within both print and digital media. It examines established format standards and, with the aid of fully-illustrated examples, suggests how thoughtful application of pre-existing models can add an extra dimension to design.


Contents:

Introduction

How to get the most out of this book

The basics: Resolution
- CYMK and RGB
- Bitmaps and vectors
- Working with bitmaps
- Four-colour separation
- Special colours
- Duotones, tritones and quadtones
- Controlling tonal images
- Image controls
- Channels

Techniques: Silk screening
- Illustration
- Photography
- Filters
- Reveals
- Colouring images

What images mean: Semiotics and common terms
- Cognitive and denotive meaning
- Typogram
- Synecdoche, metaphor and metonym
- Simile
- Analogy
- Paradigm

Using images: Continuity
- Juxtaposition
- Vista
- Pattern

Images in practice: Reportage
- Sequence
- Manipulation
- Photomontage
- Collage
- Montage
- Cropping
- Trompe l'oeil
- Pointillism

Mark making: Silhouette
- Icons
- Symbols
- Pictograms
- Photograms
- Halftones
- Colour halftones
- Overprinting
- Overprinting colours

Glossary

Conclusion

Acknowledgement

Contacts.