Visual Research: An Introduction to Research Methodologies in Graphic Design 2nd Edition

Description

"Visual Research" explores both quantitative and qualitative research methods in visual communication. This book addresses the need for an extensive discussion of problem solving processes in the graphic design field. Fully illustrated with reference to real-life case studies it eschews standard analyses of 'end product' artefacts to discuss the relatively unexplored process of design analysis. Examining areas such as audience, communication theory, semiotics and semantics this book is aimed at all creative professionals wishing to explore research methods within visual media design.

CONTENTS:

Chapter 1 Why and How?

Chapter 2 Methods: Ways of Thinking

Chapter 3 Visual Research

Chapter 4 Audience and Message

Chapter 5 Process and Materials

Chapter 6 Synthesis