Excel For Marketing Managers

Description

The most powerful Microsoft Excel features that can be used to sort through data to produce meaningful marketing analyses are outlined in this manual. Marketing managers will learn the math functions to produce budgets and forecasts, and how to use survey analysis to quickly spot trends using pivot tables and other analysis tools. Ideas for launch schedules, life cycle management, and other date-related information are also presented.

CONTENTS:

Beginnings
Time saving tricks
Formulas
Compiling your survey data
Strategy development
Disciplining data
Competetive analysis
Building your case
Trade shows
Measurement