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Small Websites, Great Results
The goal of this book is to serve as a design/idea book. Our
mantra is that simplicity leads to great results. Small Web
Sites, Great Results will show readers basic strategy and
introduce them to the philosophy of doing more with less.
The book features design guidelines to make sites look
professional even on a small scale,
techniques to get the
hits from search engines, and more. Users will learn to
construct a holistic Web presence that garners real results.
An added benefit of this concept is that along with the book
there is a simple Web site system, a series of pages, and
scripts which will accommodate the principles presented in
the book. Users may go to the site, download the frameworks,
and instantly post them for their own use.
FEATURES:
Shows readers new approaches to creating sites, what makes small sites really work, how to select winning themes for a site, design techniques that make sites look professional even on a small scale, the secrets of getting business from the Web, how to choose the best format for a site, strategies for getting, keeping, and satisfying customers, and much more.
Special techniques are also provided to show readers (who have less experience) how to work with professional designers to get the best possible results.
The book also features a set of small sites that really work for different types of businesses including professional services, consultants, artists, entertainers, writers, and speakers, and non-profit enterprises.
Readers can use the site templates as they are presented or modify them to suit their own special needs.
CONTENTS:
What makes a great small site
Creating a focus foryour site
Small site approach to web marketing
Strategies for turning visitors into customers
Keep up to date
What to do when you've outgrown a small site
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