101 Ways to Promote Your Web Site; 7th Edition

Description

This comprehensive, hands-on, step-by-step guide is guaranteed to attract more potential consumers to any given website. With hundreds of proven tips, tools, and techniques, this freshly updated edition provides the latest Web 2.0 trends and techniques such as RSS, blogs, podcasting, and mobile marketing. Entrepreneurs, corporate marketing managers, small business owners, consultants, webmasters, individuals, new media professionals, and website designers will find this guidebook invaluable for developing online strategies. A personal password is also included for accessing the companion website, which provides up-to-the-minute internet marketing news and expanded information. From optimizing websites for search engines and incorporating dynamite public relations strategies to offline promotion and ensuring customer satisfaction, this handbook and website combined are unbeatable for helpful online promotional resources.

CONTENTS:

Planning Your Web Site

Designing Your Site to Be Search Engine Friendly

Web Site Elements That Keep 'Em Coming Back

Permission Marketing

Spreading the Word with Viral Marketing

Great Content

Landing Pages

Search Engine and Directory Submissions

Developing Your Pay-to-Play Strategy

The E-mail Advantage

Utilizing Signature Files to Increase Web Site Traffic

Autoresponders

Consumer-Generated Media

Establishing Your Private Mailing List

Effective Promotion through Direct Mail Lists

Developing a Dynamite Links Strategy

Maximizing Promotion with Meta-Indexes

Winning Awards, Cool Sites, and More

Online Advertising

Maximizing Media Relations

Increasing Traffic Through Online Publications

Really Simple Syndication

Blogs and Wikis

Podcasting and Videocasting

Mobile Marketing

Interactive Mapping

The Power of Partnering

Web Traffic Analysis