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101 Ways to Promote Your Web Site 6th Edition
Increasing the chances of a website's success by boosting its ability to entice surfers to stop at the site, absorb what it offers, and return at a later date, this guide provides templates, checklists, and forms—as well as proven techniques such as using e-mail, links, and online advertising—to increase the number of initial users and
repeat visitors to a website. Invaluable to entrepreneurs, small business owners, corporate marketing managers, and consultants seeking guidance to make their website successful, this resource is an important tool for those trying to maximize their Web promotion potential.
CONTENTS:
Planning your web site
Web site elements
Viral marketing
Permission marketing
Designing your site
Directory submissions
The eMail advantage
Autoresponders
Newsgroups
Private mailing list
Developing a dynamite link strategy
Affiliate programs
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