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Web Sites That Work: Secrets From Winning Web Sites - 52 Brilliant Ideas
Websites that Work will show you how to re-energise your current website so that it achieves what you want it to. Jon Smith provides ideas to help you identify what's wrong with your website, how it can be improved and how to go about making necessary changes to enable it to look great and function perfectly.
* How to assess what you currently
have - what works and what doesn't
* How to get your site listed on the most popular search engines
* Graphic devices that won't cause your visitors to lob their PC out of the window
* Techniques to create a community
* The best way to make the technology work for you
* How to reflect your personality or business through the website
* How to sell, inform and market
* What copy works best for your market
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