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The Cult Of Mac
There is no product on the planet that enjoys the devotion of a Macintosh computer. Apple's machines have legions of loyal, sometimes demented fans. The Cult of Mac surveys the devoted following that has grown up around Macintosh computers. Like fans of a football team or a rock group, Macintosh fanatics have their own subculture, with clearly defined
obsessions, rites, and passages. Famously dedicated to their computers, many Mac fans eat, sleep, and breathe the Macintosh. Fans who get Mac tattoos and haircuts, people who attend Apple Store openings like they are Grateful Dead shows, counterculture icons who love the Mac, people who turn old Macs into aquariums (or bongs), Ellen Fein lookalike contests, erotic fiction featuring Steve Jobs; it's all here. Technology reporter Leander Kahney exposes all sides of Mac fanaticism, from the innocuous to the insane.
Part 1: MACINTOSH MADNESS
Ch 1: Techno Fetishism
Ch 2: Macs and the Counterculture
Ch 3: Worshipping the Two Steves
Ch 4: Mac Tattoos and Haircuts
Ch 5: Macspotting
Ch 6: Mac Evangelism
Ch 7: The Mac Web
Part 2: GATHERINGS OF THE CLAN
Ch 8: Tales of Macworld
Ch 9: Macs in Japan
PART 3: INCESSANT TINKERERS
Ch 10: Macquariums
Ch 11: Fantasy Macs
Ch 12: Hardware Mods
Ch 13: Paper Macs
PART 4: HOARDERS AND RECYCLERS
Ch 14: Mac Collectors and Collectibles
Ch 15: Antique Macs
PART 5: NEW FRONTIERS
Ch 16: iPod
Ch 17: What Makes Mac Fans So Loyal?
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