Get To The Top On Google

Description

The vast majority of searchers never make it past the bottom of page two of Google or click on sponsored (or paid) results. Being at the top of the organic search results can literally transformyour business and Get to the Top on Google will show businesses, both large and small, how to improve their search engine rankings, leads and sales.

Written in a readable and accessible style and illustrated using a series of case studies, by a genuine expert in the field with a global reach.

Internet sales will make up nearly half of all purchases by 2012 and, in the UK, such sales have already reached £15.6bn during 2006. Get to the Top on Google is the first book to comprehensively address all aspects of modern day search marketing through a genuinely structured methodology, including an up-to-date assessment of the impact of Web 2.0 on internet marketing strategies.

CONTENTS:

Setting the scene

Step 1: Phrases that pay

Step 2: Courting the crawl

Step 3: Priming your apges

Step 4: Landing the links

Step 5: Paying for Position

Step 6: Making the map

Step 7: Traking and tuning

Getting to the top

Index