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Graphic Design A New History
The history of graphic design is a very underpublished subject for such a widely studied discipline. Now Stephen Eskilson provides a scholarly and accessible account of the field from Gutenberg to today. His approach is distinctive in that, for the first time, the subject is fully discussed in the light of prevailing political, social, military and
economic conditions, nationalism, and gender. Clearly designed and easy-to-follow, the book tells the story chronologically with key topics developed in more than one chapter by way of cultural comparison. It covers a host of different materials: book, journal, magazine and album covers; photographs, prints, posters, logos and websites. Featured designers include Albers, Benton, Brody, Earls, Glaser, Morris, Rodchenko, Sagmeister, Scher and Toulouse-Lautrec. Logo designers Bass, Chermayeff & Geismar and Rand receive substantial coverage. Pioneering typographers range from Garamond, Caslon and Morison to Hoefler, Licko and Carter.
CONTENTS:
Introduction: The Origins of Typography and Graphic Design
1 Art Nouveau I: A New Style for a New Culture
2 Art Nouveau II: Scotland, Austria, and Germany
3 Sachplakat, The First World War, and Dada
4 Modern Art, Modern Graphic Design
5 Revolutions in Design
6 The Bauhaus and the New Typography
7 American Art Deco and the Second World War
8 The Triumph of the International Style
9 Postmodernism, the Return of Expression
10 Contemporary Graphic Design
Conclusion
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