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Wikinomics: How Mass Collaboration Changes Everything
The knowledge, resources, and computing power of billions of people are self-organizing into a massive new collective force. Interconnected and orchestrated through blogs, wikis, chat rooms, peer-to-peer networks, and personal broadcasting, the Web is being reinvented to provide the first global platform for collaboration in history. Wikinomics is
the definitive investigation into how small businesses can achieve success by using a dynamic ecosystem of partners to co-create and peer-produce value in this newly-emerging, networked economy. Encouraging consumers, employees, suppliers, partners and competitors alike to share information and ideas, mass collaboration marks a profound change in the way business is conducted and radically alters the future of corporate architecture, strategy and management.
Brief Description:
Interconnected through blogs, wikis, chat rooms, and personal broadcasting, the Web is being reinvented to provide the global platform for collaboration in history. This work offers an investigation into how small businesses can achieve success by using an ecosystem of partners to co-create and peer-produce value in the networked economy.
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