The Ultimate Marketing Toolkit 2nd Edition

Description

From e-mail to YouTube, Facebook to webvertising - the tools of marketing have never changed so quickly. Now marketing professionals can ensure their business has the best marketing plan, supported by the most cutting-edge techniques. This book gives marketers what they need to make their businesses thrive. In simple, nontechnical language, Paula Peters shows professionals how to use marketing tools like:

    * Blogs and blogging

    * Pay-per-click advertising

    * Search engine optimization

    * E-mail offers

    * E-newsletters

Filled with samples and resource lists, this book is the only book a marketing professional will ever need.