|
Apple Confidential 2.0: The Definitive History of the World's Most Colorful Company
Apple Confidential examines the tumultuous history of
America's best-known Silicon Valley start-up--from its
legendary founding almost 30 years ago, through a series of
disastrous executive decisions, to its return to
profitability, and including Apple's recent move into the
music business. Linzmayer digs into forgotten archives
and
interviews the key players to give readers the real story of
Apple Computer, Inc. This updated and expanded edition
includes tons of new photos, timelines, and charts, as well
as coverage of new lawsuit battles, updates on former Apple
executives, and new chapters on Steve Wozniak and Pixar.
CONTENTS:
The genesus of Apple
Woz's wanderings
The Apple III fiasco
Code names uncovered
Millionaire mania
The strangest bedfellow of all
Fron Xerox, with love
The making of Mac
Mac insiders
The greatest commercial that almost never aired
The mac meets the press
Mac models timeline
Why 1985 wasn't like 1984
Telecom troubles
The rise & fall of John Sculley
Windows: What went wrong
The fallen Apple
What Jobs did NeXT
The Pixar phenomenon
The Star Trek saga
From Diesel to doctor
The clone quandary
The doctors strong medicine
TheCopland crisis
Happily ever Apple
|
