Logo Design Workbook: A Hands on Guide to Creating Logos

Description

Logo Design Workbook is a practical and inspirational workbook, part of a series that covers all the fundamental areas of the graphic design business.

Books in the 'Workbook' series go beyond our traditional showcase books yet remain succinct and to the point so designers are able to get the information they need quickly and easily.

Logo Design Workbook offers readers ideas and inspiration by featuring hundreds of real life logos from around the world that have succeeded for their clients. All the basics of logo design are covered, from choosing colours and typefaces, to incorporating logos on products and collateral. The authors examine what makes a logo successful as well as common mistakes in logo design. Scattered throughout the second portion of the book are profiles/interviews with prominent logo designers as well as sidebars, which examine the evolution of many well known logos as well as some historical logos that have shaped graphic design.

Why & what
Why a logo
What is a logo
The 10 rules
Logo development
System dynamics
Implementing logos