Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition

Description

Beginning PHP and MySQL E-Commerce: From Novice to Professional, Second Edition covers every step of the design and building process involved in creating powerful, extendable e-commerce web sites. Based around a real-world example involving a web site selling t-shirts, you'll learn how to create and manage a product catalog, build and integrate a shopping cart, and process customer accounts and PayPal/credit card transactions.

With the e-commerce framework in place, authors Emilian Balanescu and Cristian Darie show you how to integrate advanced features sure to set your web site apart from the competition. You'll learn how to expand your catalog using Amazon Web Services, optimize the web site for the search engines, and take advantage of Ajax to build an even more user-friendly shopping cart.

Other highlights:

* The authors show you how to build a complex, extendable e-commerce web site using sound development practices.
* This second edition has been updated to take advantage of a more flexible templating system, and new chapters cover Ajax integration and search engine optimization.
* The text goes beyond basic product and customer management, showing you how to integrate product reviews, process payments using both credit cards and PayPal, and expand your web site catalog using third-party services such as Amazons affiliate program.

What you'll learn

* Build an extensible e-commerce web site using sound development techniques.
* Increase sales through proven techniques such as cross-selling, upselling, and enhancing customer service offerings.
* Expand your product and service offerings by integrating with reseller programs such as Amazon Affiliates via XML web services.
* Take advantage of search engine optimization techniques to make your web site more easy to find.

Who this book is for

 This book was written for individuals seeking to build e-commerce web sites using the PHP language and MySQL database.

CONTENTS:

PART 1 - PHASE 1 OF DEVELOPMENT

1. Starting and E-Commerce site

2. Laying out the foundations

3. Starting the TShirtShop Project

4. Creating the Product Catalogue ( Part 1)

5. Creating the Product Catalogue ( Part 2)

6. Product Attributes

7. Search Engine Optimisation

8. Searching the Catalogue

9. Receiving payments using PayPal

10. Catalogue Administration: Departments & Categories

11 Catalogue Administration : Products & Attributes

PART 2- PHASE II OF DEVELOPMENT

12. Creating your own Shopping Cart

13. Implementing Ajax features

14. Accepting Customer orders

15. Product Recommendations

PART 3 - PHASE III OF DEVELOPMENT

16. Managing customer details

17. Storing customer orders

18. Implementing the Order Pipeline ( Part 1)

19. Implementing the Order Pipeline ( Part 2 )

20. Processing Credit Card Transactions

21. Product reviews

22. Using Amazon.com Web Services

INDEX