Eric Sink on the Business of Software

Description

Eric Sink on the Business of Software is a selection of the best and most popular essays from the author's website. This insightful collection of essays explore the business concerns that programmers face during the course of their careers - particularly those programmers who are small independent software vendors.

Sink also covers issues like starting your own business, and then performing the hiring, marketing, and finances in a style that programmers understand, sprinkled with a touch of humor.

 Table of Contents
* What Is a Small ISV?
* Whining by a Barrel of Rocks
* Starting Your Own Company
* Finance for Geeks
* Exploring Micro-ISVs
* First Report from My Micro-ISV
* Make More Mistakes
* Small ISVs: You Need Developers, Not Programmers
* Geeks Rule and MBAs Drool
* Hazards of Hiring
* Great Hacker != Great Hire
* My Comments on "Hitting the High Notes"
* Career Calculus
* Finding a Product Idea for Your Micro-ISV
* Marketing Is Not a Post-processing Step
* Choose Your Competition
* Act Your Age
* Geek Gauntlets
* Be Careful Where You Build
* The Game Is Afoot
* Going to a Trade Show
* Magazine Advertising Guide for Small ISVs
* Tenets of Transparency
* Product Pricing Primer
* Closing the Gap, Part 1
* Closing the Gap, Part 2

CONTENTS:

Part One - Entrepreneurship
One - What Is a Small ISV?
Two - Whining by a Barrel of Rocks
Three - Starting Your Own Company
Four - Finance for Geeks
Five - Exploring Micro-ISVs
Six - First Report from My Micro-ISV
Seven - Make More Mistakes

Part Two - People
Eight - Small ISVs: You Need Developers, Not Programmers
Nine - Geeks Rule and MBAs Drool
Ten - Hazards of Hiring
Eleven - Great Hacker != Great Hire
Twelve - My Comments on Hitting the High Notes
Thirteen - Career Calculus

Part Three - Marketing
Fourteen - Finding a Product Idea for Your Micro-ISV
Fifteen - Marketing Is Not a Post-processing Step
Sixteen - Choose Your Competition
Seventeen - Act Your Age
Eighteen - Geek Gauntlets
Nineteen - Be Careful Where You Build
Twenty The - Game Is Afoot
Twenty-One - Going to a Trade Show
Twenty-Two - Magazine Advertising Guide for Small ISVs

Part Four - Sales
Twenty-Three - Tenets of Transparency
Twenty-Four - Product Pricing Primer
Twenty-Five - Closing the Gap, Part 1
Twenty-Six - Closing the Gap, Part 2

Epilogue - Just Do It