Getting it Printed 4th Edition

Description

You can save time, money and frustration with this essential guide to printing. Covering all of the topics that have made it a popular title for years, along with the latest developments in the industry, Getting It Printed, 4th Edition features:

# A comprehensive look at how to work with printers-everything from estimates, pricing and negotiating to trade customs and quality guidelines
# Easy-to-follow explanations of the top printing processes and techniques
# All of the information you need to choose the right papers and inks for your projects
# Hard-to-find knowledge about proofing, output and color

Whether you are independent, in-house or a student, you will want to have this book at hand. It's the ultimate printing resource!

Overview: Planning for Results
The parts: Type and Graphics
Assembling the parts: Prepress
Outputting the parts: Film and Flats
The Magic of Color
Using Paper and Ink
Exploring Offset Printing
Exploring other printing methods
Techniques for finishing and binding
Working with printers