The Complete E-Commerce Book 2nd Edition

Description

'The Complete E-Commerce Book offers a wealth of information on how to design, build and maintain a successful web-based business.... Many of the chapters are filled with advice and information on how to incorporate current e-business principles o

Make your e-commerce vision a success with this comprehensive, step-by-step handbook. Whether your company is a startup or well-established, you'll learn how to plan, implement and operate a successful e-commerce site -- from selecting the right software and Internet service provider through effectively marketing your online business.

CONTENTS:

The e-commerce phenomenon
Designing your website
Server hardware
Redundancy
Connectivity
Infrastructure software
E-commerce solutions
Quality assurance
Consultants & vendors
Web hosting services
Search engines & directories
Marketing your website
Customer service
Logistics
Final thoughts