App Savvy

Description

How can you make your iPad or iPhone app stand out in the highly competitive App Store? While many books simply explore the technical aspects of iPad and iPhone app design and development, App Savvy also focuses on the business, product, and marketing elements critical to pursuing, completing, and selling your app -- the ingredients for turning a great idea into a genuinely successful product.

 Whether you're a designer, developer, entrepreneur, or just someone with a unique idea, App Savvy explains every step in the process, with guidelines for planning a solid concept, engaging customers early and often, developing your app, and launching it with a bang. Author Ken Yarmosh details a proven process for developing successful apps, and presents numerous interviews with the App Store's most prominent publishers.

* Learn about the App Store and how Apple's mobile devices function
* Follow guidelines for vetting and researching app ideas
* Validate your ideas with customers -- and create an app they’ll be passionate about
* Assemble your development team, understand costs, and establish a workable process
* Build your marketing plan while you develop your application
* Test your working app extensively before submitting it to the App Store
* Assess your app's performance and keep potential buyers engaged and enthusiastic

CONTENTS:

Advance Praise for App Savvy; Dedication; Foreword; Is an App a Tool or a Behavior?; Preface; Who Should Read This Book; What You Need to Use This Book; How This Book Is Organized; Conventions Used in This Book; Safari(R) Books Online; How to Contact Us; Acknowledgments; Strategy; Chapter 1: You Have an App Idea...Now What?; 1.1 The "New” App Store; 1.2 Evaluating Your Idea; 1.3 Interviews; 1.4 Recap; Chapter 2: Finding Your Inner App; 2.1 Getting Familiar with Apple Devices; 2.2 Approaching App Innovation; 2.3 Interviews; 2.4 Recap; Chapter 3: From Idea to Concept; 3.1 Customers Are the Key; 3.2 Creating a Concept App; 3.3 Interviews; 3.4 Recap; Development; Chapter 4: For Hire: Identifying Help; 4.1 Your App Team; 4.2 Finding Resources; 4.3 Interviews; 4.4 Recap; Chapter 5: Getting a Working App; 5.1 The Development Process; 5.2 Your App’s Roadmap; 5.3 Design and Development; 5.4 Managing Your App’s Progress; 5.5 Interviews; 5.6 Recap; Chapter 6: Making Your App Better Before It Reaches the App Store; 6.1 Installing Your App; 6.2 Going Beta; 6.3 Quality Assurance and Feedback; 6.4 Interviews; 6.5 Recap; Launch; Chapter 7: Preparing for the App Store Submission; 7.1 Finishing Development; 7.2 iTunes Connect; 7.3 Interviews; 7.4 Recap; Chapter 8: Building Your Marketing Crescendo; 8.1 Changing Your Marketing Mindset; 8.2 Your Marketing Crescendo; 8.3 Launching Your App (Phase 5); 8.4 Interviews; 8.5 Recap; Chapter 9: Measuring Success and Future Development; 9.1 Into the App Store; 9.2 Keeping Customers Engaged; 9.3 Assessing Your App’s Future; 9.4 Interviews; 9.5 Recap; Afterword; When Mobile Is No Longer the Exception; Tips and Tools; Tips and Tools; iOS Developer Program; Tools; Additional Resources;