The Twitter Book 2nd Edition

Description

Twitter is not just for talking about your breakfast anymore. It’s become an indispensable communications tool for businesses, non-profits, celebrities, and people around the globe. With the second edition of this friendly, full-color guide, you’ll quickly get up to speed not only on standard features, but also on new options and nuanced uses that will help you tweet with confidence.

Co-written by two widely recognized Twitter experts, The Twitter Book is packed with all-new real-world examples, solid advice, and clear explanations guaranteed to turn you into a power user.

* Use Twitter to connect with colleagues, customers, family, and friends
* Stand out on Twitter
* Avoid common gaffes and pitfalls
* Build a critical communications channel with Twitter-and use the best third-party tools to manage it.

 Want to learn how to use Twitter like a pro? Get the book that readers and critics alike rave about.

CONTENTS:

; Praise for the first edition from Amazon reviewers (we don’t know these folks!); About the Authors; Tim O’Reilly (@timoreilly); Sarah Milstein (@SarahM); #TwitterBook; The hashtag for this book is #TwitterBook; Introduction; What is Twitter?; What’s Twitter good for?; Chapter 1: Get Started; 1.1 Sign up; 1.2 Understand what "following” means; 1.3 Don’t follow people yet; 1.4 Quickly create a compelling profile; 1.5 Find the people you know on Twitter; 1.6 Get suggestions for cool people to follow; 1.7 Tweet from the road; 1.8 Test-drive the 140-character limit; 1.9 Trim messages that are too long; 1.10 The secret to linking in Twitter; 1.11 Figure out how many people to follow; 1.12 Join a conversation: the hashtag (#) demystified; 1.13 Key Twitter jargon: tweet; 1.14 Key Twitter jargon: @messages; 1.15 Key Twitter jargon: retweet; 1.16 Key Twitter jargon: DM; 1.17 Key Twitter jargon: trending topics; 1.18 Key Twitter jargon: tweetup; 1.19 Twitter jargon: Fail Whale; 1.20 Try it for three weeks or your money back - guaranteed!; 1.21 Get help from Twitter; Chapter 2: Listen In; 2.1 Use Twitter search; 2.2 Take advantage of advanced search; 2.3 Four important things to search for; 2.4 Save searches; 2.5 Track search with email alerts; 2.6 Hunt down - and back up - older tweets; 2.7 Search the nooks, crannies and archives of your account; 2.8 Stay on top of several searches at once, including live-event coverage; 2.9 Track tweeted links to your website; 2.10 Dig deeper on trending topics; 2.11 Find out what people are reading; 2.12 Bookmark links for later reading and draw attention to tweets now; 2.13 Use a life-changing third-party program; 2.14 Life-changing program #1: Seesmic; 2.15 Life-changing program #2: TweetDeck; 2.16 Use a great mobile client; 2.17 Follow smart people you don’t know; 2.18 Figure out who’s influential on Twitter; 2.19 Keep track of friends and family; Chapter 3: Hold Great Conversations; 3.1 Get great followers; 3.2 Reply to your @messages; 3.3 Retweet clearly and classily: Part 1 - the overview; 3.4 Retweet clearly and classily: Part 2 - retweets vs. quoted tweets; 3.5 Retweet clearly and classily: Part 3 - use the Retweet button; 3.6 Retweet clearly and classily: Part 4 - quote a tweet; 3.7 What to retweet; 3.8 Troubleshoot your retweets; 3.9 Ask questions; 3.10 Answer questions; 3.11 Send smart @replies; 3.12 Get attention gracefully; 3.13 Tweet often...but not too often; 3.14 Three cool hashtag tricks; 3.15 Know your followers; 3.16 Unfollow graciously; 3.17 Don’t auto-DM (for crying out loud); 3.18 Don’t spam anyone; 3.19 Don’t let third-party apps spam (or tweet) on your behalf; 3.20 Fight spam; 3.21 Recover fast if your account is compromised; Chapter 4: Share Information and Ideas; 4.1 Be interesting to other people; 4.2 Make sure your messages get seen; 4.3 Link to interesting stuff around the web; 4.4 Link appealingly to your blog or site; 4.5 Use the hub-and-spoke model to your advantage; 4.6 Link to a tweet; 4.7 Post pictures; 4.8 Live-tweet an event; 4.9 Provide customer feedback - griping and glowing; 4.10 Overhear things; 4.11 Publish on Twitter; 4.12 Participate in fundraising campaigns; 4.13 Make smart suggestions on FollowFriday; 4.14 Mark tweets as favorites to draw attention to them; 4.15 Post on the right days and at the right times; 4.16 Repost important tweets; Chapter 5: Reveal Yourself; 5.1 Post personal updates; 5.2 Go beyond "What’s happening?”; 5.3 Use the right icon; 5.4 Fill out your full bio (it takes two seconds); 5.5 Spiff up your background; 5.6 Cross-post to Facebook, LinkedIn, and more; 5.7 Divulge your location; 5.8 Post your Twitter handle widely; Chapter 6: Twitter for Business: Special Considerations and Ideas; 6.1 Listen first; 6.2 Have clear goals; 6.3 Integrate with your other channels; 6.4 Start slow, then build; 6.5 Figure out who does the tweeting; 6.6 Reveal the person behind the curtain; 6.7 Manage multiple staffers on one account; 6.8 Coordinate multiple accounts; 6.9 Be conversational; 6.10 Retweet your customers; 6.11 Offer solid customer support; 6.12 Post mostly NOT about your company; 6.13 Link creatively to your own sites; 6.14 Make money with Twitter; 6.15 Advertise on Twitter...maybe; 6.16 Report problems...and resolutions; 6.17 Post personal updates; 6.18 Use Bit.ly to track click-throughs and create custom short domains and URLs; 6.19 Engage journalists and PR people; 6.20 Follow everyone who follows you (almost); 6.21 Four services for measuring Twitter; 6.22 Three bonus tools for business accounts; Continuing the conversation - and taking a break from it;