Creating A Website: The Missing Manual 3rd Edition

Description

Think you need an army of skilled programmers to build a website? Think again. With nothing more than an ordinary PC, some raw ambition, and this book, you’ll learn how to create and maintain a professional-looking, visitor-friendly site. This Missing Manual gives you all the tools, techniques, and expert advice you need.

* Plan your site. Create web pages by learning the basics of HTML and HTML5.
* Control page design with CSS. Format text, images, links, tables, and other elements.
* Attract visitors. Ensure that people can find your site through popular search engines.
* Build a community. Add forums, fresh content, and a feedback form to encourage repeat visits.
* Get smart. Use free tools to identify your site’s strengths and weaknesses.
* Create your own blog. Post your musings with a free blog-hosting service.
* Bring in cash. Host Google ads, sell Amazon’s wares, or push your own products.
* Add pizzazz. Include audio, video, interactive menus, and more.

CONTENTS:

The Missing Credits; About the Author; About the Creative Team; Acknowledgments; Introduction; What You Need to Get Started; About This Book; Macintosh and Windows; About the Outline; About?These?Arrows; About the Online Resources; Safari(R) Books Online; Chapter 1: Preparing for the Web; 1.1 Introducing the World Wide Web; 1.2 Planning a Website; 1.3 The Ingredients of a Website; Chapter 2: Creating Your First Page; 2.1 Introducing HTML: The Language of the Web; 2.2 HTML Tags; 2.3 The HTML Document; 2.4 Checking Your Pages for Errors; Chapter 3: Putting Your Page on the Web; 3.1 How Web Hosting Works; 3.2 Domain Names; 3.3 Getting Web Space; 3.4 Transferring Files; Chapter 4: Power Tools; 4.1 Choosing Your Tools; 4.2 Working with Your HTML Editor; 4.3 Managing a Website; Chapter 5: Text Elements; 5.1 Understanding Text and the Web; 5.2 HTML Elements for Basic Text; 5.3 HTML Elements for Lists; 5.4 HTML Elements for Tables; 5.5 Inline Formatting; Chapter 6: Style Sheets; 6.1 Style Sheet Basics; 6.2 More Powerful Selectors; 6.3 Colors; 6.4 Text Alignment and Spacing; 6.5 Basic Fonts; 6.6 Embedded Fonts; 6.7 Tutorial: Building a Style Sheet; Chapter 7: Adding Graphics; 7.1 Understanding Images; 7.2 Images and Styles; 7.3 Techniques with Graphics; 7.4 Finding Free Art; Chapter 8: Linking Pages; 8.1 Understanding the Anchor; 8.2 Image Links and Image Maps; 8.3 Adding Bookmarks; 8.4 When Good Links Go Bad; Chapter 9: Page Layout; 9.1 The Challenge of Screen Space; 9.2 Style-Based Layout; 9.3 Creating a Layout with Multiple Columns; 9.4 A Few More Layout Techniques; Chapter 10: Multipart Pages; 10.1 Understanding Multipart Pages; 10.2 Server-Side Includes; 10.3 Page Templates; Chapter 11: Introducing Your Site to the World; 11.1 Your Website Promotion Plan; 11.2 Making Your Site Search-Engine Friendly; 11.3 Registering with Directories; 11.4 Registering with Search Engines; 11.5 Tracking Visitors; Chapter 12: Website Promotion; 12.1 Spreading the Word; 12.2 Transforming a Site into a Community; Chapter 13: Blogs; 13.1 Understanding Blogs; 13.2 Getting Started with Blogger; 13.3 Managing a Blog; Chapter 14: Making Money with Your Site; 14.1 Money-Making the Web Way; 14.2 Google AdSense; 14.3 Amazon Associates; 14.4 PayPal Merchant Tools; Chapter 15: JavaScript: Adding Interactivity; 15.1 Understanding JavaScript; 15.2 JavaScript 101; 15.3 Dynamic HTML; 15.4 Scripts on the Web; Chapter 16: Fancy Buttons and Menus; 16.1 Fancy Buttons; 16.2 Fancy Menus; Chapter 17: Audio and Video; 17.1 Understanding Multimedia; 17.2 Basic Background Music; 17.3 Flash MP3 Players; 17.4 Video Clips; 17.5 Uploading Your Videos to YouTube; HTML Quick Reference; HTML Elements; HTML5 Semantic Elements; HTML Character Entities; Useful Websites; Chapter Links; Colophon;