Designing for Print Production: Essential Concepts

Description

In this innovative book, print design concepts are united with graphic production technology information, providing readers with an understanding of the processes involved in both the design and print/publishing fields. While traditional books have viewed design and production as two separate fields of study, the rapidly changing technological landscape has blurred this distinction, resulting in an increasing amount of design and production activities performed by the same people. Therefore, this book provides designers and production personnel with a solid knowledge of both fields, which will better prepare them for success in the industry. Designing for Print Production: Essential Concepts focuses on the content, concepts and instructional strategies that will be relevant long after the book has been read. By acknowledging the critical and changing technologies that will impact the design and publication process, this book is a comprehensive, valuable resource for anyone entering the design and production fields.

CONTENTS:

Chapter 1 Introduction to Graphic Design and Production

Chapter 2 Graphic Design and Printing Technology Through The Ages

Chapter 3 Principles and Use of Typography

Chapter 4 The Graphic Design Process

Chapter 5 Fundamentals of Layout

Chapter 6 Computer Applications for Print Production

Chapter 7 Digitizing, Transmitting and Storing Data

Chapter 8 Traditional and Digital Imaging Techniques

Chapter 9 Printing Technologies and Finishing Techniques

Chapter 10 Creating Graphic Design for Print