Typographic Design in the Digital Studio: Design Concepts

Description

The craft of graphic design requires mastery of typographic design and of the digital applications used to execute it--these companion guides build capacities in both of these areas together. The Design Concepts book will guide readers to observe and reflect on how type functions and to develop strategies for creative typographic expression. The Application Skills Modules book pairs each lesson in typography with a lesson in the digital tools of design production. This book introduces the essential features of the Macintosh Operating System X (OSX) as well as Mac or PC versions of InDesign, Photoshop, Illustrator, and QuarkXPress, so readers can develop good working knowledge in one or all of these applications. A DVD in the Application Skills Modules book includes Quicktime movies demonstrating software lessons, exercise resources, and type specimens.

FEATURES:

# the core text introduces the fundamental concepts of typographic design through concise explanations, clear illustrations, and appeals to students' firsthand experience. Main points of knowledge are systematically reinforced with study guides and exercises.
# each exercise integrates design concepts with relevant digital application skills. Lessons build cumulatively: new lessons reinforce previous ones so that skills and concepts are mastered and retained.
# an accompanying Application Skills Modules volume introduces the essential features of the Macintosh Operating System X (OSX) as well as Photoshop, Illustrator, InDesign, and QuarkXPress so that users can develop good working knowledge in one or all of these applications.
# excellent examples of contemporary and historical type design illuminate lessons and convey the evolutionary progression of typographic design
# Also available Typographic Design in the Digital Studio: Application Skills Modules which introduces the essential features of the Macintosh Operating System X (OSX) and QuarkXPress, Photoshop, Illustrator, and InDesign

CONTENTS:

Typography in the Digital Environment. Type and Expression. Abstract Form in Type Design. Making Display Type Work. Structure and Measurement. Brief History of Typographic Design. Setting Readable Body Copy. Organizing Documents for Readability. Type in Publications. Type Effects: The Good, the Trite, and the Ugly. Type in Non-Print Applications. Typeface Design. Appendix: An Annotated Catalog of Typefaces. Annotated Bibliography.