Exploring Package Design

Description

Exploring Package Design examines in rich detail the complete process for creating high-impact packaging-from identifying a target audience and developing package forms to creating effective mock-ups and facilitating the production process. Throughout, concepts and principles are illustrated with dynamic case studies and behind-the-scenes commentary from package design professionals.

CONTENTS:

Chapter One: What is package design? Chapter Two: Understanding Board Tools and Techniques Chapter Three: Communicating Across Multiple Surfaces Chapter Four: Creating Convincing Mock-ups Chapter Five: Reproducing 'special processes' for package mock-ups Chapter Six: An introduction to patterns Chapter Seven: Selling your package: The Point of Purchase Display Chapter Eight: Marketing yourself as a package designer Chapter Nine: Conclusio