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Design and the Creative Process
Get a unique and exclusive look at award-winning design and the high-profile designers who create it in this fascinating exploration of the art of creativity. Design and The Creative Process offers probing insight into successful and effective design across multiple disciplines, all from the critical perspective of the designer. This fact-based study
of successful design solutions - from movie-title sequences to logo development - examines in revealing detail the elements and nuances of the creative process . Provocative examples of powerful design solutions give readers access to methods they can adopt to develop their own processes and skills, while biographical insight into the minds of an international group of creative thinkers validates design's place in our global society. The featured designers are as diverse as the disciplines they represent and serve as beacons of creative success in the pursuit of effective design solutions for today's complex but integrated environments.
CONTENTS:
Ch. 1 Paula Scher | The Citibank Logo and Global Branding Ch. 2 Alan Chan | Intuitive Design and Culture Ch. 3 Mi Qiu | Urban, Environmental and Architectural Design Ch. 4 Kyle Cooper | Graphics In Motion Ch. 5 Stefan Sagmeister | Graphic Design Ch. 6 Patrick Robinson | Fashion Design Ch. 7 Deborah Sussman | The Anthropology of Environmental Graphics Ch. 8 Ernest Lubinacci | New Age Advertising Ch. 9 Steven Holl | Architectural Design Ch. 10 Karim Rashid | Industrial Design
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