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Mobile Web 2.0: The innovator's guide to developing & marketing next generation wireless/mobile applications
"If you're looking for the best source of information
currently available on the subject of both Web 2.0 and Mobile Web 2.0, you have to go no further than this book." - Dion Hinchcliffe, Editor-in-Chief of the Web 2.0 Journal and President of Hinchcliffe & Company
" In their latest book, the authors make fresh
challenges on the paradigms in mobile data. You are not going to agree with it all, but it will challenge your own thinking" - Jeremy Flynn, Head of Commercial Partnerships, Vodafone UK
"Simply the most comprehensive and easily-accessible book on mobile Web 2.0 and its future potential available to date." - Dr Rebecca Lingwood CEng MIMechE, Director of Continuing Professional Development, University of Oxford"
PART ONE
THE MOBILE DATA INDUSTRY TODAY
CONTENT IS KING
WEB 2.0 AND MOBILE WEB 2.0
THE SEVEN PRINCIPLES OF MOBILE WEB 2.0
PART TWO
FACTORS AFFECTING MOBILE WEB 2.0
PART THREE
FUNDING,BUSINESS MODELS AND STRATEGY
CONCLUSION
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