eBay The Smart Way: Selling, Buying, & Profiting on the Web's #1 Auction Site 4th Edition

Description

Why would anyone buy a book for dummies when they can eBay the Smart Way?

The only thing easier than buying and selling on eBay is getting lumped in with more than 125 million other eBayers. The savviest eBay users turn to eBay the Smart Way, the definitive guide to smarter eBay tactics for both buyers and sellers. Now in its fourth blockbuster edition, this priceless tool has changed with the times to cover the latest trends!

With sales of over 125,000 copies, the eBay the Smart Way series has helped countless eBayers - from occasional buyers to full-time professional sellers - find the best deals and maximize profits on everything from collectibles to cars to real estate. eBay the Smart Way is the go-to resource for first-time sellers and veterans alike, with step-by-step instructions for listing products, creating attention-grabbing photos and descriptions, offering top-notch customer service, and maintaining high credibility. eBay buyers will also benefit from powerful strategies for finding the best products, bidding smarter, negotiating great deals, and more. For the most indepth and accessible information on how to make the most out of online auctions, nothing explains it better than eBay the Smart Way. - The Internet Marketing Bookshelf

I. Introducing eBay

1. Introduction to eBay
2. Opportunities for Buyers
3. Opportunities for Sellers

II. Using eBay

4. eBay Basics
5. Buying
6. Selling
7. Feedback: The eBay Reputation System
8. Reporting Fraud and Recourse for Losses

III. Bidding Strategies

9. Bidding Systematically
10. Timely Bidding

IV. Selling Strategies

11. Sources of Inventory
12. Serving Customers
13. Writing eBay Auction Ads
14. Conducting Auctions
15. Running Multiple Auctions
16. Payment
17. PayPal
18. Shipping
19. Auction Management Software

V. Taking and Using Photographs

20. Taking Photographs
21. Using Image Editing Software

VI. Specialty Marketplaces
22. Specialty Auctions
23. eBay Stores
24. eBay Motors
25. Business to Business
26. Elance
27. eBay International
28. Craig's List

Appendix 1 Top 8 Tips
Appendix 2 Top 12 Tips
Appendix 3 Top 10 Tips
Appendix 4 HTML Tutorial