Building Your eBay Traffic the Smart Way

Description

What if you could double your eBay sales with one mouse click? Sound impossible? Welcome to the next big development in the world of online auctions: datafeeds. Using a datafeed to export your eBay auction listings, your items will now surface in shopping-focused searches performed by engines like Yahoo! Shopping, Amazon, and Google's new Froogle service. Instead of a general search, which finds thousands of Web pages that merely mention an item, sites like Froogle and Yahoo! Shopping return a list of online retailers who actually sell the product. Would you like to be on those lists? Building Your eBay Traffic the Smart Way gives you dozens of new strategies for reaching people whose only goal is to buy. With auction management software or a service, your eBay business information is kept in a database that can feed information to other e-commerce systems -- like Froogle, Yahoo! Shopping, Amazon, and other product search engines. Which means that your product is now available not only to eBay buyers but also to a whole new universe of online shoppers! Building Your eBay Traffic the Smart Way also unlocks the incredible power of cross-selling (linking from one auction to another), targeted advertising, pro-quality photography, eBay stores, online malls, and much more!


Contents:

I. INTRODUCTION
1. Introduction to New Selling Opportunities
2. The New Data Feed Marketplace

II. THE BASICS
3. Customer Service
4. Copy Writing
5. Writing Headings
6. Advanced Photography Techniques

III. BEYOND THE BASICS
7. Database, the Key to Business Success
8. eBay Auctions and Stores
9. Creating Froogle Ads
10. Creating Yahoo ads
11. Creating Ads for Other Marketplaces
12. Web Portals

IV. MAKING IT ALL WORK
13. Auction Management Services
14. eCommerce Software
15. Developing a Multi-URL Website
16. Developing a Data Feed Strategy

V. SPECIAL TECHNIQUES
17. Getting Found by the Search Engines
18. Using Email
19. Community
20. Cross Selling
21. Advertising
22. Information Centers
23. Building Your Brand
24. International Selling
25. Other Online Marketing Techniques