MySpace Marketing: Creating a Social Network to Boom Your Business

Description

MySpace Marketing is the quintessential low-down on guerilla marketing on the biggest social network on the planet. Marketers big and small need to learn how to connect with their target audiences via social media or get left in the dust. MySpace Marketing gives the grounding and the specific tips and traps essential for marketing success on MySpace.

 - Mark Brooks, Editor, SocialNetworkingWatch.com

An invaluable guide to the dos and don'ts of building and marketing to social networks - essential reading for the enterprise 2.0.

 - Niall Cook, Author, Enterprise2.0: How Social Software Will Change the Future of Work

Social networking is the new PR and advertising - any business not starting to explore the online space will be left behind by the competition. MySpace Marketing gives a practical, step-by-step approach that any business can use for successful marketing on the popular site.

 - Colleen Coplick, BuzzNetworker.com

Social Networks like MySpace are critical to the future of marketing. With traditional tactics like advertising no longer effective, there is no better way to have prospects experience your brand.

 - Paul Dunay, Global Director of Integrated Marketing, BearingPoint; Author, Buzz Marketing for Technology blog

MySpace Marketing is a practical guide for anyone involved in brand building. From starting with strategy ('Is your business right for MySpace marketing?') to the ins and outs of profile creation and audience segmentation, this book is an essential primer for small business owners and large brands alike on one of the biggest social networks.

 - Scott Monty,The Social Media Marketing Blog, Global Digital & Multimedia Communications Manager, Ford Motor Company

MySpace Marketing takes a respectful look at the rich community of MySpace and instructs marketers on how to successfully become a part of that community. Part field-guide and part how-to manual, MySpace Marketing delivers a great read and solid advice.

 - Kate Trgovac, Editor-in-Chief, OneDegree.ca

I have read a lot of books on marketing on MySpace, but what makes MySpace Marketing stand out are the examples (mini case studies) of what actually works on MySpace. The examples of what type of marketing campaigns have been successful and what you can do to replicate that campaign are really insightful and provide me with enough information that I feel I could go and launch a successful marketing campaign on MySpace today.

 - David Wilson, Social Media Blogger, http://social-media-optimization.com

Social media marketing doesn't have to be a series of trials and errors. MySpace Marketing is one of the only resources I've seen that takes the guesswork out of how to market in one of the largest social networks. Regardless of level of experience or resources, it gives step-by-step strategies suitable for large and small companies alike.

 - Lisa Braziel, Community Engagement Director, Ignite Social Media; Coauthor, Social Media is a Cocktail Party

Got something to sell? With more than 150,000,000 members, MySpace is your #1 marketing opportunity! Whether you're a business, band, or organization, MySpace is the place to deliver your message and reach your customers. Best of all, you don't need to spend a fortune to profit from MySpace marketing: just get this book! MySpace marketing pioneer Sean Percival covers all the free and dirt-cheap guerrilla marketing techniques you'll ever need, including

* Identifying and precision-targeting your audience
* Promoting your band, music, event, nightclub, or movie
* Reaching the 60% of MySpace users who are 25 or older
* Creating and designing a highly-effective MySpace profile
* Quickly building your friend network
* Attracting must-have friends who build buzz and businesses
* Planning your marketing call to action
* Optimizing search engines to find your profile
* Making the most of MySpace video, music, and blogs
* Marketing to specific high schools or colleges
* Hiring through MySpace

 More goodies online! Visuals, backgrounds, and code for supercharging your profile...advanced video how-to tutorials...and an up-to-the-minute MySpace Marketing blog! http://myspacemarketing.ning.com

    Introduction 1

        New Frontiers 1

        What Is MySpace Marketing? 2

        Friending Is the New Advertising 3

        Secrets of Success 3

        The Future of Social Networks 5

Part I: Welcome to MySpace

    1 Is Your Business Right for MySpace Marketing 9

        How Big Is MySpace? 10

        Understanding How Social Networks Like MySpace Work 10

        A View of a Social Network 11

       Who Is Using MySpace Marketing? 12

        Branding 16

        Other Businesses 17

        How MySpace Marketing Works 17

        Two Things to Consider 18

        What to Expect from MySpace Marketing 19

    2 Preparing Your Business for MySpace 21

        Be Ready for Feedback (Good and Bad) 22

        Get or Create Your Marketing Artwork 22

        Widgets 28

        Creating Videos 29

        Find a Mascot 30

        Existing Contacts and Address Books 31

Part II: Getting Started

    3 Creating a MySpace Profile 35

        Already Have a MySpace Profile? 36

        Selecting a Profile Type 36

        The Signup Process 37

    4 Designing Your MySpace Profile 49

        Before You Begin 49

        Editing Your MySpace Page 50

        Understanding HTML 51

        Using CSS 56

        Working with Images 56

        Using Profile Editors 58

        Finding Free Graphics and Layouts 62

        Adding Music 63

        Adding Video 65

        The Future of MySpace Page Design 65

Part III: Building Your Friend Network to Maximize Reach

    5 Must-Have Friends 71

        Tom 71

        Tila Tequila 73

        ForBiddeN 76

        Other Low Rankers 78

        Featured Profiles 78

        Piggybacking 79

        Showing Your Friends Off 80

        Vertical Friends 81

    6 Precision-Targeting Your Demographic 83

        Knowing Your Demographic 84

        Making Friends and Influencing People 85

        Social Searching 86

        Browsing 89

        Using Groups 91

Part IV: Marketing Your MySpace Profile

    7 Planning Your Call to Action 97

        Using Images,Text, and Video for Your Call To Action 98

        Using Landing Pages 103

    8 Using Video with MySpace 107

        YouTube,WeTube, EveryoneTubes 107

        I Want MySpaceTV 109

        Creating Content 111

        Distributing Content 114

        Tube Mogul 114

        Incorporating Content 115

    9 Generating Buzz with MySpace Blogs 121

        Using MySpace Blogs 122

        Your First Blog Post 125

        Syndicating and Marketing Your MySpace Blog 129

    10 Maximizing Bulletins 133

        What Are MySpace Bulletins? 133

        Designing a MySpace Bulletin 134

        Creating a Bulletin 137

        Track Performance 140

    11 Getting the Word Out with Classifieds 143

        Classified Do's and Don'ts 144

        Using Classifieds for MySpace Marketing 147

        Creating a MySpace Classified Post 149

        After Posting Classified Ads 152

Part V: Advanced Techniques

    12 Placing Advertisements on MySpace 157

        Placing Advertisements on MySpace Using Google Adwords 158

        Placing Full-Service Advertisements on MySpace 163

        MySpace Self Serve Advertising Platform 164

    A The MySpace Developer Platform 173

        About the Developer Platform 173

        About Open Social 174

        Using the Developer Platform 175

        Creating Your First Application 176

        Finding Help with Creating Your Application 179

    Index 181

CONTENTS:

Introduction 1

        New Frontiers 1

        What Is MySpace Marketing? 2

        Friending Is the New Advertising 3

        Secrets of Success 3

        The Future of Social Networks 5

Part I: Welcome to MySpace

    1 Is Your Business Right for MySpace Marketing 9

        How Big Is MySpace? 10

        Understanding How Social Networks Like MySpace Work 10

        A View of a Social Network 11

       Who Is Using MySpace Marketing? 12

        Branding 16

        Other Businesses 17

        How MySpace Marketing Works 17

        Two Things to Consider 18

        What to Expect from MySpace Marketing 19

    2 Preparing Your Business for MySpace 21

        Be Ready for Feedback (Good and Bad) 22

        Get or Create Your Marketing Artwork 22

        Widgets 28

        Creating Videos 29

        Find a Mascot 30

        Existing Contacts and Address Books 31

Part II: Getting Started

    3 Creating a MySpace Profile 35

        Already Have a MySpace Profile? 36

        Selecting a Profile Type 36

        The Signup Process 37

    4 Designing Your MySpace Profile 49

        Before You Begin 49

        Editing Your MySpace Page 50

        Understanding HTML 51

        Using CSS 56

        Working with Images 56

        Using Profile Editors 58

        Finding Free Graphics and Layouts 62

        Adding Music 63

        Adding Video 65

        The Future of MySpace Page Design 65

Part III: Building Your Friend Network to Maximize Reach

    5 Must-Have Friends 71

        Tom 71

        Tila Tequila 73

        ForBiddeN 76

        Other Low Rankers 78

        Featured Profiles 78

        Piggybacking 79

        Showing Your Friends Off 80

        Vertical Friends 81

    6 Precision-Targeting Your Demographic 83

        Knowing Your Demographic 84

        Making Friends and Influencing People 85

        Social Searching 86

        Browsing 89

        Using Groups 91

Part IV: Marketing Your MySpace Profile

    7 Planning Your Call to Action 97

        Using Images,Text, and Video for Your Call To Action 98

        Using Landing Pages 103

    8 Using Video with MySpace 107

        YouTube,WeTube, EveryoneTubes 107

        I Want MySpaceTV 109

        Creating Content 111

        Distributing Content 114

        Tube Mogul 114

        Incorporating Content 115

    9 Generating Buzz with MySpace Blogs 121

        Using MySpace Blogs 122

        Your First Blog Post 125

        Syndicating and Marketing Your MySpace Blog 129

    10 Maximizing Bulletins 133

        What Are MySpace Bulletins? 133

        Designing a MySpace Bulletin 134

        Creating a Bulletin 137

        Track Performance 140

    11 Getting the Word Out with Classifieds 143

        Classified Do's and Don'ts 144

        Using Classifieds for MySpace Marketing 147

        Creating a MySpace Classified Post 149

        After Posting Classified Ads 152

Part V: Advanced Techniques

    12 Placing Advertisements on MySpace 157

        Placing Advertisements on MySpace Using Google Adwords 158

        Placing Full-Service Advertisements on MySpace 163

        MySpace Self Serve Advertising Platform 164

    A The MySpace Developer Platform 173

        About the Developer Platform 173

        About Open Social 174

        Using the Developer Platform 175

        Creating Your First Application 176

        Finding Help with Creating Your Application 179

    Index 181