The Best Digital Marketing Campaigns In The World: Mastering The Art Of Customer Engagement

Description

Social network advertising spending is expected to increase to a staggering $4.3 billion in a bid to attract today's media-savvy consumer, $1.64 billion in the US alone.

The Best Digital Marketing Campaigns in the World brings together an international collection of successful digital marketing campaigns, assessing what they achieved and the business lessons learned. This practical and dynamic book explores how businesses large and small have harnessed social media, blogs, forums, online video and e-mail to boost their brand and attract customers.

Following the success of their first book, Understanding Digital Marketing, Damian Ryan and Calvin Jones present a selection of hand-picked case studies, sharing the knowledge and skill of the world's top creative minds. Covering everything from household names such as Pizza Hut and Pepsi to Obama's presidential election campaign, this book is the must-read guide for all marketers looking to embrace the new digital landscape and learn from some of the best in the business.

CONTENTS:

-The Rapid Evolution of (Digital) Marketing
-Case study 1: Dockers 'pants dance'
-Case study 2: The Truth About Smart
-Case study 3: Doritos Hotel 626 http://hotel626.com/
-Case study 4: Lynx Primal Instinct
-Case study 5: Rage Against the Machine for Christmas number one
-Case study 6: Pizza Hut iPhone application http://www.pizzahut.com/iphone/
-Case study 7: The Photographic Adventures of Nick Turpin
-Case study 8: TurboTax Super Status
-Case study 9: The Spoonful
-Case study 10: In an Absolut world http://kungsgrillen.se/awards/iaawcampaign/
-Case study 11: Wario Land 'Shake It' YouTube shake-up
-Case study 12: WALL-E
-Case study 13: The Best Job in the World
-Case study 14: Star Trek http://avatarclient.com/extranet/awards/2009/startrek/index.html
-Case study 15: Shadow Napping
-Case study 16: The Ozometer
-Case study 17: Playing the City
-Case study 18: Lost in Space
-Case study 19: Online as it happens
-Case study 20: The Ephemeral Museum
-Case study 21: Pepsi Makes Your Day http://www.unbrandedlandingpage.com/pepsimakesyourday/
-Case study 22: 12 cams create your rainbow
-Case study 23: World Malaria Day Twitter war
-Case study 24: Break the Cycle
-Case study 25: Barack Obama 2008 presidential campaign - the 15 swing states http://www.pontiflex.com/landing/obamacampaign.jsf
-Looking Forward to a Creative Digital Future