Beyond Bullet Points 3rd Edition

Description

Unlock the amazing story buried in your presentation-and forget boring, bullet-point-riddled slides forever! Guided by communications expert Cliff Atkinson, you’ll walk you through an innovative, three-step methodology for increasing the impact of your presentation. Discover how to combine classic storytelling techniques with the power of visual media to create a rich, engaging experience with your audience. Fully updated for PowerPoint 2010, and featuring compelling presentation examples from classroom to boardroom, this book will help transform your presentations-and your business impact!

CONTENTS:

Acknowledgments; Dedication; Introduction; How this Book Is Organized; Where to Get the Companion Content; How to Access Your Online Edition Hosted by Safari; How to Get Support & Provide Feedback; Chapter 1: The Perfect PowerPoint Storm; 1.1 Stepping onto the Media Stage; 1.2 A Singular Story; 1.3 The Heart of the Problem; 1.4 Distilling the Essence; 1.5 Mixing Mediums; 1.6 Fade to Gray; 1.7 Stark Choices; 1.8 Winds of Change; 1.9 The Power of BBP in Your Hands; Chapter 2: Realigning Our PowerPoint Approach with the Research; 2.1 Three Bedrock Tools of PowerPoint; 2.2 Realignment 1: Use Slide Sorter View to Manage the Volume of Information in Your Presentation; 2.3 Realignment 2: Use Notes Page View to Synchronize What You Show and What You Say; 2.4 Realignment 3: Use Normal View to Guide Attention on the Screen; 2.5 A Well-Trained Tool; Chapter 3: Building a Foundation with the BBP Story Template; 3.1 What Does the Road Ahead Look Like?; 3.2 Sewing Up Understanding with BBP; 3.3 Step 1: Choose a Story Thread and a Pattern to Follow; 3.4 Step 2: Pull Through What’s Most Important First; 3.5 Step 3: Guide the Visual and Verbal Strands with Your Storyboard; 3.6 Getting Started with the BBP Story Template; 3.7 Writing Headlines Using Three Ground Rules; Chapter 4: Planning Your First Five Slides; 4.1 What Will You Show, Say, and Do in the First Five Slides?; 4.2 Starting with the Title and Byline; 4.3 Choosing a Story Thread; 4.4 Choosing a Pattern to Follow; 4.5 Closing the Curtain on Act I; 4.6 10 Tips for Enhancing Act I; Chapter 5: Planning the Rest of Your Slides; 5.1 And Now Presenting...Act II; 5.2 Threading the Eye of the Needle Using a Hierarchy; 5.3 Prioritizing Your Slides; 5.4 Pulling Through What’s Most Important First; 5.5 Lowering the Curtain on Your Story Template; 5.6 10 Tips for Enhancing Your Story Template; Chapter 6: Setting Up Your Storyboard and Narration; 6.1 What Will You Show, Say, and Do During Every Slide?; 6.2 Preparing the Storyboard; 6.3 Planning for the Verbal Channel by Writing Down What You’ll Say; 6.4 Planning for the Visual Channel by Sketching Your Storyboard; 6.5 Storyboarding Using Three Ground Rules; 6.6 10 Tips for Enhancing Your Storyboard; Chapter 7: Sketching Your Storyboard; 7.1 What Do I Sketch on Each Slide?; 7.2 Sketching the Act I Slides; 7.3 Sketching the Call to Action and Key Point Slides; 7.4 Sketching an Optional Navigation Bar; 7.5 Sketching the Explanation Slides; 7.6 Sketching the Detail Slides; 7.7 Sketching Your Story Template; 7.8 Ready, Set, Sketch!; Chapter 8: Adding Graphics to Your Slides; 8.1 Which Graphics Do I Add to Each Slide?; 8.2 Defining Your Design Constraints; 8.3 Adding Graphics Using Three Ground Rules; 8.4 Starting the Production Flow; 8.5 Applying Final Slide Layouts to Your Storyboard; 8.6 Adding Graphics to the Call To Action and Key Point Slides; 8.7 Preparing Slides That Don’t Require Graphics; 8.8 Adding Graphics to the Act I Slides; 8.9 Adding Graphics to the Explanation Slides; 8.10 Adding Graphics to the Detail Slides; 8.11 Creating the Act III Slides; 8.12 Fine-Tuning and Finishing Up; 8.13 Reviewing and Finalizing the Storyboard; 8.14 10 Tips for Enhancing Your Storyboard; Chapter 9: Delivering Your BBP Presentation; 9.1 Delivering Your Presentation Using Three Ground Rules; 9.2 Removing Distractions; 9.3 Prompting a Dialog; 9.4 Improvising Within Constraints; 9.5 Presenting Without Being Present; 9.6 And Now, Presenting...; 9.7 10 Tips for Enhancing Your Delivery; Chapter 10: Reviewing a Range of BBP Examples; 10.1 What Other Examples Can I See?; 10.2 Introducing a Case with The Trial; 10.3 Keeping on Track with The Plan; 10.4 Presenting Results with The Analysis; 10.5 Making Information Meaningful with The Report; 10.6 Engaging Students with The Class; 10.7 Putting Your Clients at the Center in The Pitch; 10.8 Handling Objections to BBP; BBP Ground Rules and Checklists; The BBP Ground Rules; The BBP Checklists; Presenting BBP with Two Views; Using Slide Show View and Tools; Using Presenter View and Tools; Starting Your Point A and B Headlines; Starting Your Call to Action Headlines; Creating Custom BBP Layouts; Creating the Key Point Slide Layout Manually; Creating the Explanation Slide Layout Manually; Creating the Detail Slide Layout Manually; Adding an Optional Navigation Bar Manually; Adding Automated Animation; Adjusting the Notes Master Layout;