Design to Sell: Use Microsoft Publisher to Plan, Write & Design Great Marketing Pieces

Description

Gain the competitive edge as you:

* Plan for marketing success with Roger’s easy-to-use worksheets and templates
* Craft compelling messages that engage your reader’s full attention
* Master basic design principles and exploit the power of color, type, and graphics like the pros
* Learn insider techniques that make your marketing materials credible, recognizable, and reusable
* Choose the most effective medium and distribution method to match your needs and budget

Companion Web site includes:

* Copywriting and design resources
* Downloadable worksheets and templates
* Numerous examples of effective design

CONTENTS:

Perspective on marketing using design
Working with Publisher
Publisher at work
Wrapping it up