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Killer Web Content
the Internet, if you're not read, you're dead. Written by an internationally-acclaimed specialist in this field, Killer Web Content gives you the strategies and practical techniques you need to get the very best out of your Web content. Accessible, concise and practical, it will make your website really work for you.
This book helps readers
to:
* provide visitors to their website with the right content at just the right time * write compelling Web content that users really respond to and want more of
* make sure their website has the best possible chance of getting into the first page of search results
* understand the benefits of blogs, RSS, and e-mail newsletters
Web content is an increasingly important asset. It helps sell products and deliver services. From travel companies to software companies, from universities to governments, it's something that has to be got right.
Part 1: The Theory
Chapter 1: Do you have the killer instinct?
Chapter 2: Why less is more
Chapter 3: Why content is not the king
Part 2: The Practice
Chapter 4: Why you need to ban 'users'
Chapter 5: Killer Web Content's "Six Cs"
Chapter 6: Carewords: The keys to action
Chapter 7: Killer headings and summaries
Chapter 8: To blog or not to blog?
Chapter 9: Search: How to get found
Chapter 10: Case study
Part 3: The Boring (But Important) Stuff
Chapter 11: researching for the killer Web content
Chapter 12: The importance of being organized
Chapter 13: collaboratively created content rocks
Chapter 14: your words are powerful things
Appendices
Index
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