|
Subject to Change: Creating Great Products & Services for an Uncertain World: Adaptive Path on Design
To achieve success in today's ever-changing and
unpredictable markets, competitive businesses need to
rethink and reframe their strategies across the board.
Instead of approaching new product development from the
inside out, companies have to begin by looking at the
process from the outside in, beginning with the customer
experience.
It's a new way of thinking-and working-that can
transform companies struggling to adapt to today's
environment into innovative, agile, and commercially
successful organizations.
Companies must develop a new set of organizational
competencies: qualitative customer research to better
understand customer behaviors and motivations; an open
design process to reframe possibilities and translate new
ideas into great customer experiences; and agile
technological implementation to quickly prototype ideas,
getting them from the whiteboard out into the world where
people can respond to them.
In Subject to Change: Creating Great Products and Services
for an Uncertain World, Adaptive Path, a leading experience
strategy and design company, demonstrates how successful
businesses can-and should-use customer experiences to inform
and shape the product development process, from start to
finish.
CONTENTS:
Introduction . . . . . . . . . . . . . . . . . . . . . . . . . . vii
The Experience Is the Product Chapter 1: . . . . . . . . . . . . . . . 1
Experience as Strategy Chapter 2: . . . . . . . . . . . . . . . . . . . 15
New Ways of Understanding People Chapter 3: . . . . . . . . . . 35
Capturing Complexity, Building Empathy Chapter 4: . . . . . . 59
Stop Designing Products Chapter 5: . . . . . . . . . . . . . . . . 79
The Design Competency Chapter 6: . . . . . . . . . . . . . . . . . 103
The Agile Approach Chapter 7: . . . . . . . . . . . . . . . . . . . . 151
An Uncertain World Chapter 8: . . . . . . . . . . . . . . . . . . . . 173
Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . 179
Index . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 183
|
