The New Community Rules: Marketing on the Social Web

Description

Blogs, networking sites, and other examples of the social web provide businesses with a largely untapped marketing channel for products and services. But how do you take advantage of them? With The New Community Rules, you'll understand how social web technologies work, and learn the most practical and effective ways to reach people who frequent these sites.

 Written by an expert in social media and viral marketing, this book cuts through the hype and jargon to give you intelligent advice and strategies for positioning your business on the social web, with case studies that show how other companies have used this approach.

The New Community Rules will help you:

* Explore blogging and microblogging, and find out how to use applications such as Twitter to create brand awareness
* Learn the art of conversation marketing, and how social media thrives on honesty and transparency
* Manage and enhance your online reputation through the social web
* Tap into the increasingly influential video and podcasting market
* Discover which tactics work -- and which don't -- by learning about what other marketers have tried

 Many consumers today use the Web as a voice. The New Community Rules demonstrates how you can join the conversation, contribute to the community, and bring people to your product or service.

CONTENTS:

ForewordPrefaceChapter 1: An Introduction to Social Media MarketingChapter 2: Goal Setting in a Social EnvironmentChapter 3: Achieving Social Media Mastery: Networking and Implementing StrategyChapter 4: Participation Is Marketing: Getting into the GameChapter 5: Using Blogs to Communicate, Influence, and Learn from Your ConstituentsChapter 6: Microblogging Magic: How Twitter Can Transform Your BusinessChapter 7: Getting Social: Facebook, MySpace, LinkedIn, and Other Social NetworksChapter 8: Informing Your Public: The Informational Social NetworksChapter 9: Leaving Your Mark: How to Rock the Social Bookmarking SpaceChapter 10: Social News Brings You Page ViewsChapter 11: New Media Tactics: Photography, Video, and PodcastingChapter 12: Sealing the Deal: Putting It All TogetherThe Ultimate Social Media Etiquette HandbookRecommended ReadingColophon