Complete Web Monitoring: Watching Your Visitors, Performance, Communities & Competitors

Description

Do you really understand your online presence? Are you confident that visitors can use your website? Do you know their motivations? How do online communities perceive your company? To innovate and adapt your business quickly, you must know the answers to these questions.

Complete Web Monitoring demonstrates how to measure every aspect of your web presence -- including analytics, backend performance, usability, communities, customer feedback, and competitive analysis -- whether you're running an e-commerce site, a community, a media property, or a Software-as-a-Service company. This book's concrete examples, clear explanations, and practical recommendations make it essential for anyone who runs a website.

 With this book you will:

* Discover how visitors use and interact with your site through web analytics, segmentation, conversions, and user interaction analysis
* Find out your market's motivations with voice-of-the-customer research
* Measure the health and availability of your website with synthetic testing and real-user monitoring
* Track communities related to your online presence, including social networks, forums, blogs, microblogs, wikis, and social news aggregators
* Understand how to assemble this data into clear reports tailored to your organization and audience

 You can't fix what you don't measure. Complete Web Monitoring shows you how to transform missed opportunities, frustrated users, and spiraling costs into online success.

 "This is a very comprehensive view of just about everything one needs to know about how websites work and what one needs to know about them. I'd like to make this book required reading for every employee at Gomez." -- Imad Mouline, CTO of Gomez

CONTENTS:

DedicationPrefaceThe Business Of Web Monitoring
* Chapter 1: Why Watch Websites?
* Chapter 2: What Business Are You In?
* Chapter 3: What Could We Watch?
* Chapter 4: The Four Big QuestionsWeb Analytics, Usability, and the Voice of the Customer
* Chapter 5: What Did They Do?: Web Analytics
* Chapter 6: How Did They Do It?: Monitoring Web Usability
* Chapter 7: Why Did They Do It?: Voice of the CustomerWeb Performance and End User Experience
* Chapter 8: Could They Do It?: End User Experience Management
* Chapter 9: Could They Do It?: Synthetic Monitoring
* Chapter 10: Could They Do It?: Real User MonitoringOnline Communities, Internal Communities, and Competitors
* Chapter 11: What Did They Say?: Online Communities
* Chapter 12: Why Care About Communities?
* Chapter 13: The Anatomy of a Conversation
* Chapter 14: Tracking and Responding
* Chapter 15: Internally Focused Communities
* Chapter 16: What Are They Plotting?: Watching Your CompetitorsPutting It All Together
* Chapter 17: Putting It All Together
* Chapter 18: What’s Next?: The Future of Web MonitoringKPIs for the Four Types of SiteColophon