Net Profit: How to Succeed in Digital Business

Description

"This book has been written by an experienced entrepreneur who has built a highly successful online business. He understands the challenges first hand, and gives readers invaluable advice about the how they too can make it big in the digital world."
  —Luke Johnson, Chairman Risk Capital partners and Financial Times columnist

  
Online business can be a goldmine – or a minefield. David Soskin, former CEO of Cheapflights and Chairman of mySupermarket.co.uk, has faced all the problems thrown up by building a business on the Internet, and solved them. Here, he shows you how to:
* Convert a brilliant idea into something that actually pays
* Get the funding you need to expand
* Build a great team of staff and advisers
* Keep the cash flowing
* Go global!

  Net Profit provides much needed inspiration and reassurance for would-be start ups and established businesses who want to do more online.

  
"I wish this book had been written ten years ago when I first entered the e-commerce industry."
  —Glenn Fogel, EVP - Corporate Development and International, Priceline.com

CONTENTS:

Acknowledgements.

  
Preface.

  
About the author.

  
Introduction.

  
Chapter 1: The Digital Revolution – A Short History.

  
Chapter 2: The Customers – Business Models.

  
Chapter 3: The Product.

  
Chapter 4: The Skills.

  
Chapter 5: The Cash.

  
Chapter 6: Marketing.

  
Chapter 7: The Rest of the World.

  
Chapter 8: The Future.

  
Notes.

  
Selected Bibliography.

  
Index.