Blogging All-in-One for Dummies

Description

A complete guide to creating and establishing your place in the blogosphere!

  
New blogs are being launched at the rate of 175,000 a day. To stand out from the masses, bloggers need the detailed information and advice packed into this all-in-one guide.

  
Here's what new bloggers need to get started and what experienced bloggers need to upgrade and even earn money from their blogs. Eight self-contained minibooks cover joining the blogosphere, blogging software, tools that extend your blog, marketing your blog, microblogging, making money from your blog, corporate blogging, and niche blogging.
* Blogging is replacing traditional media and gaining credibility; to succeed, bloggers need a greater understanding of blogging basics, tools, and techniques
* Eight minibooks cover getting started, software, other tools, blog marketing, microblogging (including Twitter), monetizing your blog, and corporate and niche blogging
* Helps new bloggers become active and productive members of the blogging community
* Provides vital information for both hobby bloggers and those who want to build a career around blogging

  
Presented in the fun and friendly For Dummies style, Blogging All-in-One For Dummies is a complete reference guide to starting and maintaining a successful blog.

CONTENTS:

Introduction.

  Book I: Joining the Blogosphere.

  
Chapter 1: Joining the Blogosphere.

  
Chapter 2: Preparing to Start and Write a Blog.

  
Chapter 3: Blogging Basics.

  
Chapter 4: Blogging Rules and Ethics.

  Book II: Niche Blogging.

  
Chapter 1: Understanding Niche Blogging.

  
Chapter 2: Benefi ting from a Niche Blog Approach.

  
Chapter 3: Choosing Your Niche.

  
Chapter 4: Writing for Your Niche.

  Book III: Corporate and Business Blogging.

  
Chapter 1: Starting a Business Blog.

  
Chapter 2: Developing a Business Blog Marketing Plan.

  
Chapter 3: Choosing Business Bloggers.

  
Chapter 4: Writing a Business Blog.

  
Chapter 5: Keeping Yourself and Your Company out of Trouble.

  Book IV: Choosing a Blogging Application.

  
Chapter 1: Choosing a Blogging Application.

  
Chapter 2: Finding the Right Blogging Application.

  
Chapter 3: Taking a Look at WordPress.

  
Chapter 4: Using Google Blogger.

  
Chapter 5: Understanding TypePad.

  Book V: Blogging Tools.

  
Chapter 1: Search Engine Optimization.

  
Chapter 2: Measuring Blog Performance.

  
Chapter 3: Editing and Finding Images.

  
Chapter 4: Understanding RSS, Blog Feeds, Subscriptions, and Syndication.

  
Chapter 5: Using Offl ine Blog Editors.

  
Chapter 6: Creating a Podcast.

  
Chapter 7: Creating a Vlog.

  Book VI: Promoting and Growing Your Blog.

  
Chapter 1: Secrets to Blogging Success.

  
Chapter 2: Building Community.

  
Chapter 3: Social Networking.

  
Chapter 4: Social Bookmarking.

  
Chapter 5: Inviting or Being a Guest Blogger.

  
Chapter 6: Hosting Blog Contests.

  
Chapter 7: Joining Blog Carnivals.

  Book VII: Making Money from Your Blog.

  
Chapter 1: Blog Advertising 101.

  
Chapter 2: Publishing Contextual Ads.

  
Chapter 3: Using Text Link Ads.

  
Chapter 4: Placing Impression Ads.

  
Chapter 5: Making Money with Affi liate Advertising.

  
Chapter 6: Publishing Sponsored Reviews and Paid Posts.

  
Chapter 7: Merchandising for Profit.

  
Chapter 8: Displaying Ads in Your Blog's Feed.

  
Chapter 9: Selling Ad Space Directly.

  
Chapter 10: Benefi ting from Indirect Monetization Opportunities.

  Book VIII: Microblogging with Twitter.

  
Chapter 1: Getting the Short Story with Microblogging.

  
Chapter 2: Getting Started with Twitter.

  
Chapter 3: Getting More out of Twitter.

  
Chapter 4: Using Third-Party Twitter Applications.

  Glossary.

  Index.