Talent is Not Enough: Business Secrets for Designers 2nd Edition

Description

CONTENTS:

Career options
01. Making a living as a creative professional
02. Job hunting
03. Independent contractor issues
04. Sample independent contractor agreement
05. Income taxes for freelancers
06. Calculating a freelance rate
Small business
07. Becoming a business
08. Pricing models
09. Setting rates for a firm
10. Marketing
11. Proposals
12. Project management basics
13. Bookkeeping basics
14. Cash flow
15. Insurance basics
16. Facilities planning
Legal issues
17. Intellectual property
18. Defamation, privacy, and publicity
19. Understanding terms and conditions
20. AIGA standard form of agreement
21. Ethics and social responsibility
Large firms
22. Successful design teams
23. Using student interns
24. Working with a sales rep
25. Large projects
26. Financial management
27. Forecasting
28. Business planning
29. Exit strategies
30. Special challenges for in-house departments
Index