Search Engine Visibility 2nd Edition

Description

Search Engine Visibility is about designing, writing, and creating a web site primarily for a site's visitors, and helping them find what they are searching for via the major search engines, directories, and industry-related sites. This book teaches developers, designers, programmers, and online marketers what pitfalls to avoid from the beginning so they can provide their clients with more effective site designs. It includes up-to-date information on new developments such as blogs, video and podcasts, web applications and more.

CONTENTS:

Before You Build

How To Build Better Web Pages - Text Files

How To Build Better Web Pages - Nontext Files

After You Site Is Built

Best Practices: Dos and Don'ts of Search Engine Optimization