|
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?
Web design can do more than make a site look good—it can be a powerful strategic weapon that
enhances financial returns and creates competitive advantage.
It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.
In this book you'll learn:
* Why so many organizations think about web design the wrong way
* How small design changes can have a big impact on your bottom line
* Simple tips to increase web sales/leads by 10% – 50% (or more)
* Concrete design guidelines for:
* Landing pages
* Home pages
* Category pages
* Detail pages
* Forms
* Checkout processesPacked with helpful examples from a wide variety of sites!
CONTENTS:
The Big Picture
Chapter 1 Web Design for ROI: A Novel Concept
Chapter 2 Business Case
Chapter 3 Managing for ROI
Design Guidelines
Chapter 4 Landing Pages
Chapter 5 Home Pages
Chapter 6 Category Pages
Chapter 7 Detail Pages
Chapter 8 Forms
Chapter 9 Checkout Process
Resources
Chapter 10 Digging Deeper
Index
|
