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Talent is Not Enough: Business Secrets for Designers
Maybe it's a left-brain, right-brain thing, but business just isn't your forte. After all, you're a designer: If the talent is there, the business will take care of itself, right? Wrong. As just about every designer eventually finds out, the business end of designing is every bit as important as the creative and technical skills that go into the designs.
To make sure it all comes together, noted designer Shel Perkins draws on his years of experience--as both creative talent and operations manager--to cover the key business issues that every professional designer needs to master. Organized into sections that mimic the stages in a typical design career--from working for someone else to becoming independent, growing a business, and then finally transitioning its ownership--this practical guide covers it all. A strong visual focus, to-the-point text, and loads of real-world examples take the fear factor out of learning about thorny business realities like setting rates, managing client expectations, hiring staff, dealing with legal issues, and more.
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