E-Commerce 2012 Global Edition of 8th Edition

Description

For the undergraduate and graduate e-commerce course in any business discipline.

The market-leading text for E-commerce.

This comprehensive, market-leading text emphasizes the three major driving forces behind E-commerce - technology change, business development, and social issues - to provide a coherent conceptual framework for understanding the field.

CONTENTS:

Part 1: Introduction to E-Commerce
Chapter 1: The Revolution is Just Beginning
Chapter 2: E-Commerce Business Models and Concepts
Part 2: Technology Infrastructure for E-commerce
Chapter 3: E-Commerce Infrastructure: The Internet, Web, and Mobile Platform
Chapter 4: Building an E-Commerce Presence: Web Sites, Mobile Sites, and Apps
Chapter 5: E-Commerce Security and Payment Systems
Part 3: Business Concepts and Social Issues
Chapter 6: E-Commerce Marketing Concepts: Social, Mobile, and Local
Chapter 7: E-Commerce Marketing Communications
Chapter 8: Ethical, Social, and Political Issues in E-Commerce
Part 4: E-Commerce in Action
Chapter 9: Online Retail and Services
Chapter 10: Online Content and Media
Chapter 11: Social Networks, Auctions, and Portals
Chapter 12: B2B E-commerce: Supply Chain Management and Collaborative Commerce