Brilliant Online Marketing

Description

Whether it's display advertising, e-mail marketing, social media engagement or some other form of online marketing, the Internet is fast becoming the place where businesses market their products and services.

Brilliant Online Marketing covers every aspect of online marketing, from website design and search engine optimisation through to blogging and social networking. You'll learn all the cutting-edge techniques to help you (and your business) take advantage of this exciting marketing channel.

Brilliant outcomes

Gain a comprehensive, jargon-free overview of online marketing

Understand how to tell an online fad from a genuine opportunity

Know which methods yield the best rewards and how to use them

CONTENTS:

1 Ten online marketing mistakes to avoid

2 Your website - your conversion engine

3 Search engine optimisation

4 Search engine marketing

5 Online advertising

6 E-mail marketing

7 Blogging

8 Social media

9 Online PR

10 Mobile marketing

Conclusion

Each of the main chapters (will:

Explain what it is and why you should be interested in it

Give step-by-step advice on how to get started and how to stand out from the crowd in that area, how to do it brilliantly

Include a case study of a marketer who has used the technique to good effect

Conclude with an interview with an expert in the topic