Strategies for E-Business: Concepts and Cases 2nd Edition

Description

In today's dynamic environment of new and emerging technologies, it is critical for organisations to develop successful e-business strategies. This thoroughly updated second edition of Strategies for e-Business applies strategic thinking to the very latest developments in technology, including:

• Web 2.0 and user-generated content

• Mobile communications and m-commerce

• E-business supply chain management

Strategies for e-Business

also enables you to think critically about the subject through the following features:

• Critical Perspective boxes evaluate key ideas and practices

• Financial Times articles complement the academic debate

• Review and Discussion Questions and Recommended Key Reading explore current ideas

The new edition contains 19 case studies from sources such as Harvard Business School and INSEAD. They explore a wide range of electronic and mobile commerce strategies from multinational organisations such as Tesco, Sony BMG and Web 2.0 application Second Life.

The second edition of Strategies for e-Business is ideal for MBA students, upper level undergraduates and practitioners studying courses on strategy and technology management.

"This book is a must-read for managers and entrepreneurs who want to leverage today's technological capabilities to gain a competitive advantage in the Internet space. The unique combination of up-to date strategic concepts and real-world case studies provides a comprehensive framework for achieving such an advantage."

Dieter May, Vice President, Strategy & Business Development, Nokia

 "This is an important book to read if you want to understand the power that modern Information and Communications Technology (ICT) has in transforming the way work is done. It provides some powerful concepts and shows clearly the nature of some transformative changes in the ways business is now being conducted by innovative organizations."

Michael Scott Morten, Jay W. Forrester Professor of Management (Emeritus), MIT Sloan School of Management

"Over the last years, we have witnessed a dramatic acceleration in the pace of change in the online world. New technologies, new market opportunities and new competitors are emerging on an ongoing basis. This book provides a thorough framework and inspiring case studies for how to deal with the opportunities and challenges of the Web 2.0 world."

Philipp Justus, Senior Vice President, International and Marketplaces at PayPal, eBay Inc.

"This is a very important book on a very important topic. This edition provides new insights and case studies that extend our thinking on e-Business strategy and value creation."

Lynda M. Applegate, Henry R. Byers Professor of Business Administration and co-Head of the Entrepreneurial Management Unit, Harvard Business School

Tawfik Jelassi is Professor of e-Business and Information Technology at the School of International Management at Ecole Nationale des Ponts et Chaussees, Paris, France. He is also Adjunct Professor of Technology Management at INSEAD (Fontainebleau).

Albrecht Enders is Assistant Professor of Strategic Management at the University of Nuremberg in Germany. Previously, he worked as a consultant with The Boston Consulting Group and as a Research Fellow at INSEAD (Fontainebleau).

CONTENTS:

Foreword
Preface
About the authors
Acknowledgments

PART I INTRODUCTION
1. Key terminology and evolution of e-business

PART II THE E-BUSINESS STRATEGY FRAMEWORK
2. Overview of the e-business strategy framework
3. External analysis: the impact of the Internet on the macro-environment and on the industry structure of e-business companies
4. Internal analysis: e-business competencies as sources of strengths and weaknesses
5. Strategy options in e-business markets
6. Sustaining a competitive advantage over time
7. Exploiting opportunities of new market spaces in e-business
8. Creating and capturing value through e-business strategies: the value-process framework
9. Choosing the appropriate strategy for the internal organisation of e-business activities
10. Choosing the appropriate strategy for interaction with suppliers
11. Choosing the appropriate e-business strategy for interacting with users
12. Moving from wired e-commerce to mobile e-commerce

PART III A ROADMAP FOR E-BUSINESS STRATEGY IMPLEMENTATION
13. A roadmap for e-business strategy implementation

PART IV CASE STUDIES
14. Building e-business competence through concepts and cases
A guide to the main focus of the case studies
Synopses of case studies
Cases
1. From A(pples) to Z(oom lenses): Extending the boundaries of multichannel retailing at Tesco.com
2. From e-banking to e-business at Nordea (Scandinavia): The world's biggest clicks-and-mortar bank
3. ING DIRECT: Rebel in the banking industry
4. Ducati (Italy) vs. Harley-Davidson (USA): Innovating business processes and managing value networks
5. Otis Elevator: Accelerating business transformation with IT
6. Business-to-business electronic commerce: Mondus.com - an e-marketplace for small and medium-sized enterprises
7. Covisint (A): The evolution of a B2B marketplace
8. IBX (Northern Europe): Expanding B2B ePurchasing from indirect to direct goods and services
9. eBay customer support outsourcing
10. The exploration and production enterprise portal of the Royal Dutch/Shell Group
11. e-Government in Estonia: Establishing the world's leading infromation society
12. Online file-sharing: The music industry's paradigm shift
13. openBC vs. StayFriends: Germany's biggest Internet-based social networking sites
14. Spreadshirt: Mass customizaton on the Internet
15. Second Life: Mercedes-Benz enters the Metaverse
16. Mobile phone meets digital music at Sony BMG
17. NTT DoCoMo (Japan): Moving from a mobile phone operator to a lifestyle service provider
18. YOC AG: Integrating the mobile phone into the marketing mix
19. Paybox.net (Germany): A mobile payment service.

Index