White Space is Not Your Enemy

Description

Designing a brochure or web site without an art background? Step away from the computer and read this breezy introduction to visual communications first. Written for non-designers, White Space is Not Your Enemy is a practical graphic design and layout text introducing the concepts and practices necessary for producing effective visual communications across a variety of formats, from print to Web.

This beautifully illustrated, full-color book covers the basics to help you develop your eye and produce attractive work. Topics include:
* The basics of effective design that communicates its intended message
* Pre-design planning
* 13 Layout Sins to avoid
* Basic typography
* Working with color
* Storyboarding for video, Web, and presentions
* Information graphics
* Mini Art School--all the basics in one chapter
* Outputting your work

* Finally--the basics of layout, design, and visual communication for print and web in one easy-to-digest book!
* "Try This" sections in each chapter include fun, hands-on activities to develop skills.
* The companion web site includes text and photo support material; video clips that put the principles in practice; interactive multimedia components; and links.

CONTENTS:

What Is Design?; Step Away from the Computer; What Is a Grid and When Do I Need One?; I Need to Design This Today: the "Works Every Time" Layout; 13 Layout Sins; Mini Art School: The Elements and Principles of Design; Some Format & Composition Issues; What You Don't Know about Type Can Hurt You; Color Basics; Adding Visual Appeal: Photos & Illustrations; The Scoop on Info Graphics; Storyboarding 101; Getting Your Work Printed; Designing for Digital Output; Words of Encouragement; Appendix: A Gallery of Examples